Matt, founder of Elemental

Matt, founder of Elemental

Natural deodorant that actually works. I made it because nothing else did.

I'm Matt, a cancer researcher. I spent six years making a magnesium deodorant with no aluminum and no baking soda that holds up all day. It rolls on from a refillable glass bottle.

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5.0 from 36 reviews · Free continental US shipping · 30-day guarantee

Choose your scent

Subscribe and your first order ships the refillable glass bottle. After that, refill pouches arrive every month. Free continental US shipping. Skip or cancel online anytime.

NUR

The original. Scented, magnesium-powered, all-natural.

AIR

Fragrance-free. Magnesium-powered odor control with zero scent.

Ships in a NUR bottle with an AIR label while AIR bottles are out of stock, so no packaging goes to waste.

Already have a glass bottle? Subscribe to refill pouches

Elemental NUR Desert Rain roll-on natural deodorant on white marble with water droplets

Lasts

Holds up through heat and workouts

Most natural deodorants mask odor for a couple of hours. Magnesium works differently: this naturally occurring mineral alters skin pH to deter odor-causing bacteria. That is why it delivers all-day odor control, even under strenuous conditions, and is built for intense activities like hot yoga and CrossFit.

Elemental NUR Desert Rain deodorant bottle

Gentle

Gentle on sensitive skin, with no baking soda

No baking soda, aluminum, parabens, phthalates, sulfates, talc, or other harsh chemicals. Magnesium has real deodorizing properties and is gentle on sensitive skin: no irritation or clothing stains. See every ingredient.

Matt, founder of Elemental, with his daughters

The founder

Made by a scientist

I'm a National Institutes of Health (NIH) Postdoctoral Fellow at the University of New Mexico (UNM) Comprehensive Cancer Center. My passion for health extends from the cellular intricacies of cancer research to tangible wellness solutions for everyday life, and I wanted a deodorant I'd be comfortable using around the people who matter most.

  • PhD in Evolutionary Anthropology, University of New Mexico
  • Targeted epigenetic training, Columbia University
  • Statistical genetics, University of Washington
  • Bioinformatics internship, National Center for Genome Resources (NCGR)
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A note from Matt

Why I made Elemental

I’m a cancer researcher. I’ve spent my career solving difficult problems, and one of them was personal: finding a deodorant I could trust.

I tried every “natural” option I could find. None worked. Some only masked odor for a couple of hours, others irritated my skin or stained my clothes. So I started making my own, using ingredients I knew were safe and backed by science.

After years of experimenting, I created something I’m proud to share: Elemental, a clean, magnesium-powered deodorant that actually works.

No aluminum. No baking soda. Just simple ingredients and odor control that holds up through long days, heat, and workouts.

Elemental is what I needed. Now it’s yours, too.

Matt

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Questions about Elemental

How long did Elemental take to make?

Six years. Between fieldwork and time with his daughters, Matt spent six years perfecting a natural deodorant he's comfortable using around the people who matter most.

Is it hard to apply?

No. It was initially challenging to apply, so it was refined for convenience. It's now available in a roller format for smooth, easy use.

What happens to the bottle and refills?

It's housed in a sustainable glass bottle that you keep and refill. Refills come in biodegradable, recyclable pouches, minimizing environmental impact.

Where is it made?

Every batch is made by hand, in small batches, in Albuquerque, New Mexico, USA.

Try it for 30 days, risk-free

Magnesium-powered odor control that is gentle on sensitive skin, in a glass bottle you refill instead of throwing away. Backed by a 30-day risk-free guarantee.

Find your scent